Marketing Overview – December Press Release

December 14, 2017 PRESS RELEASE
For immediate release

“Paving the Way to a Brighter Future”

Support Downtown Businesses during the Water Street Enhancement Project

The new year marks a new beginning –The Water Street Enhancement Project starts January 2. The six-month, $2.7 million project will replace aging infrastructure, improve public safety and walkability, and lay the foundation for undergrounding utilities. It will create a new pedestrian
plaza on Tyler Street and enhance the character of the downtown commercial historic district. The project will preserve Port Townsend’s history for years to come.

The Port Townsend Main Street Program is working with the local partners and merchants on the “Paving the Way to a Brighter Future” campaign to encourage community support of our downtown businesses. 58 businesses have signed on to participate in the campaign. Come see history in the making, and help our local entrepreneurs survive and thrive during construction. The campaign features money-saving coupon books, shopping incentives, engaging special events and activities for all ages centered on downtown. There will be special runs of PTeRider
on select weekends in April and May.

The Port Townsend Main Street Program, a 501c3 nonprofit, has reached some key goals in planning for the project. Thanks to collaboration with local partners, Port Townsend Main Street Program was successful in its application to host the RevitalizeWA Main Street Conference in Port Townsend –270 guests are expected to attend April 23-25, 2018.

The Port Townsend Main Street Program was successful in securing a $35,000 economic development grant from the First Federal Community Foundation for the construction mitigation plan. The purpose of the grant is to expand the Main Street marketing/communications plan funded by the City of Port Townsend to help businesses be more sustainable during the project. The grant funds will provide educational resources for business owners in collaboration with the Chamber of Jefferson County and EDC/Team Jefferson, increase downtown’s social media presence, expand media buys, boost the LENT Low Interest Loan Fund, provide support for the Main Street conference and promote transportation options.

Visit http://www.cityofpt.us/dsd/capitalprojects.html for construction updates.

Follow the Port Townsend Main Street Program on Facebook, Instagram and Twitter to keep in the loop. Sign-up for the Main Street Construction enewsletter via ptmainstreet.org. Visit ILovePortTownsend.com, the construction promotions website page hosted by the Port Townsend Main Street Program. Look for store signs and come downtown to check out what’s happening “In the Zone!” Volunteers are needed throughout the Construction Project.

Want to volunteer? Call Main Street (360)385-7911.


DEC-CONSTRUCTION-PR-OVERVIEW-1.pdf